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| Live Latex-Clad Mannequins
Unveiled In New Downtown Store |
By Betty Adams
Kennebec Journal - Augusta ME |
| April 08, 2007 |
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http://kennebecjournal.mainetoday.com/news/local/3790378.html
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AUGUSTA -- Life imitated art
Saturday as four women posed as mannequins in a storefront
window. They all wore latex minidresses of vibrant blue,
yellow, orange and pink with matching or contrasting 5-
to 6-inch stiletto heels. And they smiled and waved
occasionally at passing motorists, a disconcerting experience
for pedestrians who assumed at first glance that the models
were still-lifes. The live modeling began at 10 a.m.
as part of the grand reopening of ArchEnemys at 182 Water
St. A fashion show inside the store was set to begin at
8 p.m. Saturday. Owner Nate LaChance greeted customers
and news crews and set about buying food for the models,
who included his wife and business co-owner Carrie LaChance.
He paused to sell a white teddy to a woman who said she
lived in Augusta but declined to give her name. It's
no one's business that I buy sexy underwear," she said.
Along with lace teddies, the store offers bustieres, garter
belts, $40 latex miniskirts, and other luxury items designed
to inspire or scandalize, depending on the point of view.
A long red latex ball gown with spaghetti straps and a lace-up
back -- sizes small and medium -- goes for $99 as do the
minidresses. Long rows of high heels -- some
with platform soles -- glittered and gleamed with bright
colors. The styles were "Grable" and "Stanwyck." One
"Luscious" shoe was bright red with a 6-inch brown stiletto
stacked heel. Prices ranged from $22 to $58, with some higher.
A carousel held white, black and red thigh high boots that
Cruella De Vil would have envied. Adjacent was a carousel
of handcuffs, black and silver, at $22 each, with keys.
Techno music by Enigma pulsed in the background.
Nate LaChance said he's had ArchEnemys as a business and
a Web presence since 1998, but it has been low-key until
now. "We wanted to come out in 1998, but we weren't
ready," he said. "We moved on and did some other stuff."
For a while, he ran a comic book store known as Wallcrawler
at the same site. The store flirted with live models
briefly a year ago when Spellbound, which occupied a store
across Water Street, came under fire from people who disapproved
of lingerie-clad models posing in the store front.
Live models stood in Wallcrawlers/ArchEnemys to offer support.
This time, LaChance said, the live models would be in the
window on Friday and Saturday.
On Saturday, they attracted the attention of news crews,
and family and friends, many of whom hugged LaChance when
they entered. One man brought in a gift of flowers.
One passenger in a minivan traveling in the center lane
on Water Street smoothly slid open a side door and snapped
a flash picture of the women. Another driver
used his green cell photo to take a photo of the models.
"I've had a lot of thumbs up," said Danielle McQuillan,
wearing yellow latex. Carrie LaChance said the fabric
of her blue, turtle-neck latex minidress was comfortable.
"It feels really cool on," she said. "If the sun is bright
and you're in it, it does get hot." ArchEnemys Inc.
also offers items, videos and photos through its Web site
-- www.archenemys.com.
In one, Carrie LaChance and fellow arch angel Shayna Ferguson
of Waterville wear stilettos and tiny outfits as they serve
food at Winslow House of Pizza. "Online sales are
going to be higher than in the store because we sell worldwide,"
Carrie LaChance said. Emily Owen of Augusta and Wiscasset
-- an arch angel in the making -- wore an orange minidress
with white stilettos and ankle straps. She eased her
aching arches with an occasional rest on a tall wooden stool.
Carrie LaChance said the couple chose Augusta because Nate
LaChance already had a comic book store there and sold a
few high heels. "We thought it would be a great change
for the community, something different," she said. "I think
people are going to like it." |
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